In today’s business landscape, sustainability is more than just a buzzword—it’s a necessity. Corporates are increasingly recognizing the importance of integrating eco-friendly practices into their operations, and one impactful way to do this is through sustainable gifting. Here are four compelling reasons why corporates should opt for sustainable gifting, with a focus on handmade and handloom products.
1. Environmental Impact
Corporate gifting, if not done sustainably, can have a significant environmental footprint. According to a recent article in the Times of India, corporate gifting is projected to lead to over 72 lakh tons of carbon emissions and 2.7 lakh tons of plastic waste by 2028. This is equivalent to cutting down 72 lakh trees, which will further accelerate the effects of climate change, sea level rise, and health problems.
By choosing sustainable gifts, such as those made from natural materials like hemp and cotton, companies can significantly reduce their carbon footprint. TruHemp’s gifts, for example, are sustainable, biodegradable, plastic-free, and innovative. These products are designed to reduce waste and pollution, actively contributing to a more sustainable future1.
2. Industry Leaders Set the Example
Several industry leaders, including PepsiCo, Amazon, Deloitte, Uber Technologies, and Asian Paints, have recognized the importance of sustainable corporate gifting. These companies have successfully integrated eco-friendly gifts into their corporate strategies, generating positive feedback from employees, clients, and stakeholders2. By following their example, other companies can also benefit from the positive impact of sustainable gifting.
3. Enhanced Brand Image
Showcasing a commitment to sustainability can significantly enhance a company’s brand image. This is particularly important for attracting top talent, especially from the environmentally-conscious Generation Z demographic. A positive brand image that aligns with sustainable practices contributes to higher employee retention rates and can generate positive media coverage, enhancing public relations efforts.
Partnering with companies like TruHemp for eco-friendly gifting can elevate a company’s reputation as a responsible and conscientious entity. This serves as an effective corporate strategy to build a positive brand image and improve public relations3.
4. Alignment with UN Sustainable Development Goals (SDGs)
Corporations are increasingly expected to adopt responsible consumption and production practices to reduce waste. By partnering with sustainable heritage art organizations for corporate gifts, companies can create jobs for women and enhance their socially responsible image. This addresses multiple UN SDGs, including No Poverty, Zero Hunger, Gender Equality, Decent Work, Reduced Inequalities, Sustainable Cities, Responsible Consumption, Climate Action, and Partnerships for the Goals4.
At COP27, Prime Minister Narendra Modi highlighted India’s commitment to climate action, including its goal to reduce emissions intensity of GDP by 45% by 2030 (from 2005 levels) and achieve about 50% cumulative electric power capacity from non-fossil fuel-based sources by the same year. By aligning with these goals, corporations can contribute to global sustainability efforts and enhance their corporate social responsibility initiatives.
Conclusion
Sustainable gifting is not just a trend; it’s a strategic move that benefits the environment, enhances brand image, aligns with global sustainability goals, and sets a positive example in the industry. By opting for handmade and handloom products, corporates can make a meaningful impact and support a more sustainable future.
Resources:
1: [Times of India article on corporate gifting and carbon emissions]
2: [Examples of industry leaders integrating sustainable gifting]
3: [Benefits of sustainable corporate gifting on brand image]